A customer taps “Buy Now” on your web app. Half a second passes. The screen hesitates before the confirmation appears. To the customer, it feels like a small delay. To your business, that hesitation can mean an abandoned cart, a lost sale, and at scale, thousands in missed revenue.
Many teams instinctively blame the network or the frontend code. But in case after case, the real drag on performance is deeper: the database. SQL Server often sits at the center of these delays, quietly turning slow queries and heavy transactions into visible lag for users.
The good news is this