You’ve been reading my blog, watching my videos, and maybe even taking some of my training classes. You’ve heard me say things like “my clients” from time to time, and you’re wondering… why do companies actually hire me? What problem are they trying to solve?
Well, when clients meet with me for the first time, I have a series of questions I put up on the screen for them to talk through:
The last one basically asks, “What’s the straw that broke the camel’s back? What made you pull the trigger to schedule a sales call with me today as

