How My Attitude and Branding Changed Over 20 Years

This month, to mark the 20th anniversary of, I’m stepping back and looking at the big picture rather than blogging about database problems & solutions like I usually do.

It wouldn’t be a good navel-gazing series without a couple thousands words looking inward at myself.

When I first got started writing online, I was writing for myself. I blogged because it was enjoyable. I just liked writing. (I still do.)

10 years ago, I wanted to be 3 things.

Technical, approachable, likable

In the late 2000s, I started thinking more about branding. I joined Quest Software in 2008, and