Now that Microsoft has announced that SQL Server 2022 is coming, it’s time for us to talk about a shameful truth:
SQL Server doesn’t sell itself.
Remember when everybody was talking about how MongoDB was Web Scale™? Or when Oracle was Unbreakable™? Even if you were making fun of it, the point was that you were talking about it, and that’s a buzz that SQL Server just doesn’t have.
I believe that you, dear reader, have the answer. I bet that you can come up with a snappy slogan. (The best I could do was “No one out-SQLs the Server,” and