Learning from Microsoft Advertising Platform on Azure SQL

Thriving on Azure SQL


Microsoft Advertising is a powerful advertising platform designed to get your ads in front of the right customers. In the fiscal year 2019, search advertising revenue generated $7.6 billion for Microsoft. We have been on a journey with Azure SQL since 2015 and, looking back, it has been incredible – our availability, performance, scalability, reliability, and efficiency have drastically improved. Azure SQL has been the bedrock Microsoft Advertising Platform depends on to delight our millions of customers and to run a multibillion-dollar business. In this blog, we are going to share how we re-architected our systems on