How COVID-19 Affects Conferences

SQLBits just postponed their event, and I’m stepping out of SQL Saturday Iceland as well.

I’ve had the unusual position of being a conference attendee, speaker, and sponsor, all at different times of my life, so I wanted to do a quick brain dump explaining some of the gotchas involved behind the scenes.

Canceling a conference can financially ruin the organizers. The organizers spend a ton of money leading up to the conference – doing marketing, paying staff salaries, paying deposits (event space, food, hotels, printers.) Some of this stuff may be refundable, but … a lot of it isn’t,